News Archives - 2008
December 23, 2008 — Season's Greetings from all of us at EcoMedia
On behalf of our entire team, I would like to wish you and your family the very best for the Holiday Season, and hope that 2009 brings health, happiness and prosperity.
This year, we stayed away from sending regular Christmas cards for the benefit of the environment and instead we have made a donation to the SickKids Foundation in Toronto.
We are also proud that once again we were able to donate free media space to various charitable and not-for-profit organizations – to help them promote their good work in our community. We believe it’s an important part of who we are, and what we do. During the past year, EcoMedia donated more than $1-Million in complimentary media space to such organizations as: ABC Canada Literacy Foundation; The AIDS Committee of Toronto (ACT); The Children’s Wish Foundation of Canada; Heart & Stroke Foundation of Ontario; Save the Children Canada; Zerofootprint Toronto, to name a few of those that we’ve supported.
We remain committed to helping the not for profit and charitable sector to promote their important work. We are currently working with a variety of organizations to help plan media campaigns for the 2009 calendar year.
Once again, Best Wishes for the upcoming Holidays.
Thank you for your generous support of our Public Space Recycling programs this year.
Rather than sending traditional greeting cards this year, we have decided to send electronic Holiday Wishes and to make a donation to Sick Kids Hospital in Toronto which we believe better reflects our Environmentally-Friendly and Socially Responsible out of home media program initiatives.
To our friends at EcoMedia Direct Incorporated,
Our children truly are the hope for our future. At SickKids, we know the impact that our work has in the lives of sick children and their families here in Toronto, and around the world. Through our world-class researchers and doctors, we are able to help so many children overcome their illnesses and lead brighter, healthier lives.
Your generous gift will help provide SickKids with the resources it needs to conduct ground-breaking research, teach the next generation of health-care providers, and ensure that the latest equipment and technology are available for our children.
On behalf of everyone at SickKids Foundation, thank you for your incredibly kind donation. We truly appreciate this wonderful gesture, in celebration of the holidays.
Did you know that if you donate your appreciated securities to SickKids, you pay no tax on capital gains? Visit our website for more information: http://www.sickkidsfoundation.com/moreways/securities.asp
December 02, 2008 — M&IT Magazine - Green Recycling: Special Event Units. Here’s an innovative way to incorporate more green strategies at events.
Pictured above: EcoMedia's Sheraton Centre Toronto Hotel branded Special Events Recycling™ Unit is featured in the M&IT November/December issue.
A Toronto company now rents Special Event Units to promote recycling at facilities that don’t have a specific recycling container in use. Weighing about 90 lbs., the portable units collapse to a height of 12 inches and sport a fabric sleeve that details the recycling streams and carries advertising. They are available for daily, weekly or monthly rentals, feature tool-less construction and can be assembled in about two minutes flat, says Erich Genseberger, CEO, EcoMedia Direct Inc. The portable unit mimics the 300-lb. stainless-steel recycling bins dotting Toronto’s downtown core.
"We wanted to promote the idea of recycling in a manner that people are used to," says Genseberger, "so the units divert three types of recycling streams" - paper, organics, cans or plastic bottles, or litter. Organizers choose the combination of waste streams that fits their event goals or green plan.
Another feature is the sponsorship or advertising offered by the outer fabric sleeve. Genseberger says supplied artwork can be manufactured for the sleeve in as little as two weeks, although that timeline depends of the number of units in use and whether or not supplied artwork is available. After the event, the sleeve is cleaned and can be stored for future use.
The portable units were initially rolled out for the Town of Markham, Ont., and have since been used at events such as the IncentiveWorks show and the Canadian National Exhibition, both in Toronto; the 2008 Southside Shuffle in Port Credit, Ont., and the media launch of the 2009 KIA Borrego vehicle in Kananaskis, Alberta.
Currently, the units are only available in Ontario, but the company plans for a nationwide rollout in the near future.
*Sandra Eagle is Director of Content for M&IT magazine - Meetings & Incentive Travel magazine – November/December 2008 – www.meetingscanada.com
For PDF file of publication in M&IT magazine, please click on: Idea Files
December 02, 2008 — Strategy Magazine announces its choices for Brands of the Year
"Strategy Magazine's annual Brands of the Year process begins with a search for companies that have spent the past few years building strong and unique identities for their brands, using business savvy, a clear vision and imaginative marketing. We then come up with a long list of candidates and ask industry experts for their input. This year our winners are Telus, MINI, Cineplex and Proctor & Gamble. They all stand out in their sectors for ingenious and entertaining ways to reach their audiences, and have been rewarded by strong consumer response."
-- Editorial Staff, Strategy Magazine
To read the MINI story entitled, Maximizing the MINI, (includes a photo of the MINI brand Campaign using EcoMedia's SilverBox™ Public Space Recycling Units) click here
To read Stephen McDonnell’s letter to EcoMedia, please click here
To view Strategy magazine, visit: http://www.strategymag.com
December 02, 2008 — EcoMedia receives appreciation letter from Planet in Focus
For the second consecutive year, EcoMedia has been a supporter and a Media Sponsor of Planet in Focus, an international environmental Film Festival which takes place in Toronto, and includes some of the most outstanding and compelling environmental films and videos created by Canadian and international filmmakers.
To read the appreciation letter from Planet in Focus, click here
For more information please click on www.planetinfocus.org
October 29, 2008 — RCO Promotion Category Awards recognize Martinrea, Town of Markham, and EcoMedia
Combined Victory …in above photo, from l to r: Chris Benedetti, Chair of the Board of Directors for the RCO presents the Promotion (Bronze) Award to: Claudia Marsales, Manager, Waste Management, Environmental Services Department, Town of Markham; Peter Veiga, Supervisor, Waste Management Operations, Operations and Asset Management Department, Markham; Peter Loukes, Director, Operations, Community & Fire Services Commission, Markham; Erich Genseberger, CEO, EcoMedia; and Erin Shapero, Ward 2 Councillor, Markham. EcoMedia nominated the Town of Markham in the Promotion Category
Toronto, Ontario – The Recycling Council of Ontario presented its 2008 Ontario Waste Minimization Awards last week in front of an over-capacity crowd and two separate winners teamed with EcoMedia to share the spotlight, and win RCO Awards in the Promotion Category.
Martinrea International was awarded Silver through its sponsorship and commitment of EcoMedia's Street Art Sponsorship™ Program on the company's SilverBox™ Public Space Recycling Bins in Toronto; and Town of Markham was awarded Bronze for its introduction and promotion of EcoMedia's new Special Events™ Recycling Unit, rolled out by the Town last June to help "Markham take another step toward Zero Waste" at its special events. In RCO’s Municipal Category, Markham earned the prestigious Gold – the highest achievement in this category.
"Congratulations to the Town of Markham and Martinrea on receiving major awards at the 2008 RCO Waste Minimization Awards event. It's clear the leadership qualities of Mayor Scarpitti and the executive team of Martinrea, combined with the innovation and dedicated efforts of the people who work at the Town of Markham and Martinrea, are proof that they are on the right path. The mindset in waste management in the Town of Markham and the commitment for environmental sustainability that Martinrea continues to set, and maintain, are high standards. EcoMedia is proud to play a vital role with the Town of Markham and Martinrea to have them to achieve, or exceed, their unparalleled high environmental standards. To be part of this prestigious recognition clearly underlines our efforts of not just being an ordinary Media Company, but shows our ongoing commitment to the environment!" said Erich Genseberger, CEO, EcoMedia Direct Inc.
"We thank the RCO for its recognition. We believe this program was money well invested since this underlines our commitment to protect the environment for our employees, our customers and our investors. Our City has been good to us, and it is important to give back to our community. We still hope that by taking a leadership role in this award-winning Street Art Recycling Unit Program to beautify our streets and protect the environment that we serve as an example for other large corporations to follow and get involved in this important, proven, and very much needed, eco-friendly program," said Rob Wildeboer, Chairman of Martinrea International.
"The RCO, now in its 30th year of operation, developed the Awards Program more than 20 years ago to recognize individuals, municipalities and companies who demonstrate leadership in all areas of waste reduction and diversion. This year, we had over 90 nominees, the highest number since the program's inception," says Jo-Anne St. Godard, Executive Director of the RCO. "The partnership between EcoMedia and its clients demonstrates an innovative yet effective way we can improve upon public space recycling, an important focus for Ontario."
EcoMedia owns and operates the world's largest Public Space Recycling™ Program. The company has over 3,600 SilverBox™ Recycling Units strategically deployed across Toronto, Markham, and the Toronto District School Board. They are currently developing new Public Space Recycling Programs with other cities and municipalities in Canada and the U.S. Earlier this year, the company signed multi-year agreements with the CNE / Exhibition Place, and Polson Pier, a 20-acre entertainment complex on Toronto's waterfront. EcoMedia's "three stream" SilverBox recycling units have successfully diverted tens of thousands of tons of recyclable solid waste materials away from landfill since 1999.
For more information, please visit:
Town of Markham:
Martinrea International Inc:
Recycling Council of Ontario:
October 24, 2008 — Ryerson University’s Recycling Unit 'Art' Campaign showcases students from Image Arts Program …
School of Image Arts recognizes Stefanie Fiore ... In the above photo, from l to r: Don Snyder, Chair of the School of Image Arts for Ryerson University; Craig Marwood, President of EcoMedia; Blake Fitzpatrick, Program Director of Photography Studies, School of Image Arts for Ryerson University; and Doug Moxon, Director of Marketing and Production for Ryerson University, admire the artwork of Stefanie Fiore, 4th Year Photography student, School of Image Arts, as she stands beside EcoMedia's SilverBox(tm) Public Space Recycling Unit which prominently displays her image. See full story below.
Ryerson University publicly recognized the award-winning students this week who earned top honours in the first Annual Recycling Bin Art Competition, a program designed to promote 'art' and 'recycling' on EcoMedia's SilverBox™ Public Space Recycling™ Units on the streets of Toronto. The winning entries, selected during 'Maximum Exposure 2008', an end-of-year show held in held in April 2008, are now on display on both the traffic and pedestrian sides of the SilverBox recycling units, in high-traffic areas, such as the south-east corner of Yonge Street and Dundas Street, and selected streets close to the University. The winners were:
* Stefanie Fiore 4th Year Image Arts - Collection #1
* Ériver Hijano 3rd Year Image Arts - Untitled
* Mercedes Grundy Graduate - Vessel
* Dominic Nahr Graduate - Killed, Milk and Honey
According to Doug Moxon, Director of Marketing and Production for Ryerson University, "This unique program has given our students the opportunity to display their work to tens of thousands of people who most likely would never have seen it. Whether you see the art for a few moments while driving or walking by the recycling units, the images beautify the streetscape and make people turn their heads. It's also been a great opportunity for Ryerson University to profile some of its incredibly talented students in the School of Image Arts," Moxon said.
From a student's perspective, Stefanie Fiore said, "As a student and an emerging artist, it can be really difficult getting your work into the world, which really matters in this industry. The exposure that this award has provided has been amazing. Having my work right out there - in the campus core, and in the city core, has created a whole new audience for my work. Also, the idea of bringing art into the city in unconventional ways is truly exciting, and something I strongly support," said Fiore.
For pictures, please click on: Award-winning artwork
For map of recycling unit locations, please click on: map
To get further insight into this innovative program which recognizes Ryerson University's students who are enrolled in the Image Arts Program, EcoNews went to Doug Moxon with more questions...
Q) Can you please provide some background on this program? How did it come about?
A) Ryerson has an abundance of talented students in the School of Image Arts, and combined with our location in Toronto's core, there was an opportunity to share their work with members of the Ryerson community. We also needed a medium that was able to reproduce the students' work with a high level of quality.
Q) Can you explain the criteria of the judges?
A) There were three Judges. Alana West, from The Mira Godard Study Centre; Daniel Ehrenworth, of Image Arts Alumna; and Doug Moxon, Director of Marketing, Office of University Advancement. The criteria was subjective. The key was evaluating the creative impact of the work and how the image would work in the medium. It was a very tough job, because there was so much great work.
Q) What is the reaction from the four artists who are profiled on EcoMedia's SilverBox™ Public Space Recycling Units?
A) Very excited.
Q) Are you planning for this to be an Annual Recycling Unit Art Competition for students in Ryerson University's Image Arts Program?
A) Yes. This Award Program has worked very well - it was fun for the students, and certainly brought their talents to light. We want to make the program an annual event. Actually, everyone was a winner in this program - the students, and the environment!
For more information, please click on: www.ryerson.ca
October 24, 2008 — And the Winner is … EcoMedia!
Richmond Hill, Ontario -- Sign Media Canada Magazine, part of Kenilworth Publishing Inc., has announced the 2008 Winners of its National Sign Competition, and the Winner in the "Sign Systems" Category is ... EcoMedia Direct.
EcoMedia is listed as Designer, along with the Magenta Foundation; the client listed is Martinrea International; the manufacturer/fabricator is Royal Laser.
The Award honours EcoMedia's Street Art™ Program, where 25 stainless steel recycling and litter containers were wrapped and installed in Toronto’s financial district. Images were printed onto self-adhesive vinyl. A clear laminate barrier was applied on top to protect the designs.
Erich Genseberger, CEO of EcoMedia, said, "We are delighted to receive this national award, which displays the dedication of our people driving toward a greener future and an improved landscape within our City. This is the second award EcoMedia has received for our Street Art Sponsorship™ Program, and we remain committed on moving forward to further develop this eco-friendly program which promotes 'Art' and 'Recycling'. We would like to thank our Sponsor, Martinrea International, which clearly showed their corporate responsibility towards sustainability with the support of this program".
Peter Saunders, Editor of Sign Media Canada, wrote that, "After a highly successful inaugural edition in 2007, the competition attracted even more submissions this year, representing a broader cross-section of the best in Canadian signmaking. Even in this strongly competitive field, however, the spirit of originality drove this year's winners right to the front of the pack. Our judges – all members of Sign Media Canada's editorial advisory board – considered competition entries' merits in terms of originality, creativity, appearance and design suitability."
For more information, please click on: www.signmedia.ca
October 9, 2008 — EcoMedia supports AIDS Walk for Life Toronto 2008; over $400,000 raised
Sunday, September 14, 2008 - The AIDS Committee of Toronto (ACT) was proud to host over 4,000 walkers and supporters for the 20th anniversary of the 2008 Scotiabank AIDS Walk for Life Toronto, and EcoMedia was proud to support the event by donating media space on its SilverBox™ Public Space Recycling Units in strategic locations leading up to the event, and on event day. Although pledges are still coming in, to date, just over $400,000 has been raised. Proceeds support the many programs and services offered by ACT.
"It was a great day and everyone enjoyed themselves. However, it was also a day to remember the reasons why we walk: to raise awareness about HIV/AIDS and to raise funds to help provide support services for those living with HIV/AIDS. Everyone has their own reason why they walked; collectively we made a strong statement!" said Michael Mitchell, Chair of the Walk Steering Committee.
This year the route took participants past the AIDS Memorial in Cawthra Park, where they could observe a moment of silence and lay red carnations in memory of those who have been lost to HIV/AIDS over the years. "Having walkers pass by the AIDS Memorial is a poignant reminder that HIV/AIDS has had, and continues to have, a huge impact here in Toronto" states Lori Lucier, Executive Director of ACT. With almost 16,000 Torontonians currently living with HIV/AIDS and two new HIV infections each day, our work is as important as ever. Funds raised will allow ACT to continue to provide its wide range of programs and services for people living with HIV/AIDS, their families, friends and partners, as well as our ever important HIV prevention work.
"ACT thanks all participants, volunteers and those who donated, as well as our local and national corporate sponsors. Your participation and support are a valued contribution to the event’s success."
The AIDS Walk for Life Toronto event was held in conjunction with over 50 Walks in communities across Canada, which took place the week of September 14-21, 2008.
Donations can still be made on-line at www.aidswalkforlifetoronto.ca, or in person at ACT’s offices at 399 Church Street, 4th floor, Toronto.
"EcoMedia is pleased to support this important program – the more we can all do to create awareness for ACT, the better we can win the fight against this terrible disease," said Erich Genseberger, CEO of EcoMedia.
Please click on AIDS Committee of Toronto (ACT) thank you letter
For a closer look at this year’s event, EcoNews went to Michael Mitchell, Chair of the Walk Steering Committee …
Q) Congratulations on your 20th year! How did everything go at this year's Scotiabank AIDS Walk for Life event?
A) The event was a great success. Mother Nature held out for us and we thank her. Everyone had a great day, we helped to raise AIDS awareness and raise funds for ACT and generally have fun. Everyone has a purpose in walking, in being there and also in volunteering.
Q) What does the AIDS Committee of Toronto plan to do with the funds raised at this year's event?
A)The funds go towards the different programs that ACT supports for the community.
Q) Do you plan to make any changes to next year's event?
A) Yes, next year we will make some changes and we have already started to discuss that. We start to plan the following year, the month after the walk so discussions are already starting.
Q) Were EcoMedia's SilverBox™ Public Space Recycling Units, promoting your event, able to assist in any way this year? Before and during the event?
A) They were great. They helped to advertise the event before the walk, and I was so pleased when I got to the site the day of the walk and saw there were two recycling units there right on site. I was so excited this year when I saw the first unit on a street, it made me so proud to see it. I was with a friend and was so excited to see it, I am sure the people on the street must have thought I was out on a day pass.
Q) Are you seeing any progress, in your fight against AIDS that you can share with us?
A) We are making progress however we need much more which is why we have events like this. 50% of grade 11 students think there is a cure for HIV/AIDS and we need to change this statistic. There is an estimated 4,500 new cases of HIV this year and many of them don't know it. If we were not doing what we do, I am sure the numbers would be higher but we still need to continue so we can get the numbers to zero.
Q) How much money has your organization raised over the past 20 years? Are there any projections for the future?
A) Over the last 20 years, over 100,000 walkers have raised over $8.5M and we continue to walk.
Q) Anything else you would like to add?
A) This was the 20th year we have walked as a nation. During the week of our walk, there were over 130 cities in Canada that all have a walk to assist their communities. I look forward to the day that we celebrate the first anniversary of finding a cure for this disease.
October 9, 2008 — EcoMedia praised for its new recycling units, program, at 2008 Canadian National Exhibition …
Please click on CNE letter
September 18, 2008 — First-Ever 'Print in the Mix' Conference Ready to Go!
EcoMedia, one of the media sponsors of the upcoming Print in the Mix conference hosted by Canadian Printer, a Rogers Media publication, recently launched a street advertising campaign to create hype and awareness for this innovative print industry event. For more details, visit: bizlink.com/canadianprinter/community/printinthemix.
The inaugural Print in the Mix 2008 Conference, hosted by Canadian Printer Magazine, a Rogers Media publication, is hosting its inaugural 'Print in the Mix' event on Thursday September 25, 2008, at The Carlu in Toronto. The theme for this year’s event is "Environment & Sustainability". As one of the Media Sponsors of this innovative event, EcoMedia is helping to boost awareness of this one-day event by launching a poster campaign on its SilverBox™ public space recycling units in the city’s downtown core, for 30 days.
"The reaction so far has been very strong thanks to the support of companies like EcoMedia, Canada Post, Adobe, and Xerox, to name a few, and we look forward to hosting hundreds of print buyers from across the country. We are looking forward to a great event to share ideas, and information, and move the printing industry to the next level," said Susan Ritcey, Publisher of Canadian Printing magazine, and host of Print in the Mix conference.
"Print in the Mix 2008 is unlike any other conference. This event will educate and enlighten participants on the power and future of print media. The goal is not to tell people that print is better or that they should produce more of it, rather to demonstrate how print operates best among other marketing mediums, and how to manage print more effectively, all the while using a more innovative approach," Ritcey said.
"This unique event will redefine topics like, 'one-to-one marketing', 'sustainable packaging', and 'outdoor advertising'. Our dynamic line-up of speakers will empower those attending the conference with the necessary examples, insight, and knowledge to approach print in a way never imagined possible," Ritcey added.
"We think this 'day of education and fun' will be well received by those in attendance. They will be able to learn from the best, peruse the exhibits, and network with some of the most powerful influencers and buyers of print in the industry today."
For more information, please visit: http://www.bizlink.com/canadianprinter/community/printinthemix/print_mix-conference.html
August 28, 2008 — Sheraton Centre Toronto Hotel turns heads on the street and at the CNE by branding EcoMedia’s new Special Events Recycling™ Units
The busy pedestrian bridge over the Lakeshore which serves as a central link between Exhibition Place and Ontario Place takes on a "new look" this year with the Sheraton Centre Toronto Hotel sponsored Special Events Recycling™ Unit. Hundreds of thousands of visitors attending the CNE are seeing and interacting with the Sheraton Centre Toronto Hotel branded recycling units located throughout the site, and the feedback on the new units has been overwhelmingly positive.
Toronto, Ontario – The four diamond Sheraton Centre Toronto Hotel, located at 123 Queen Street West, in the financial and entertainment districts, officially launched its 'green' campaign recently in the city using an eco-friendly and innovative advertising venue on the streets of Toronto – EcoMedia’s new Special Events Recycling™ Units.
Using bright colours and 'a heart-warming scene with a child sleeping on his family dog', 10 new Special Events Recycling™ Units were deployed on Front Street West and at Canada’s Meetings & Promotions Show called IncentiveWorks last week at the Metro Toronto Convention Centre. The Special Events Recycling Units are now in use at the CNE until September 1st, 2008 in high-traffic areas such as at the Princess Gates; outside the Press Building; in front of the Muzik Building at the west entrance to the CNE; as well as the pedestrian bridge entrance from the CNE to Ontario Place.
First of its kind at the EX …EcoMedia’s new Special Events Recycling™ Unit, located in front of the Press Building at the CNE, is one of 10 units deployed at strategic areas on the grounds of the CNE in high-traffic areas. Canada’s largest fair sees more than 1.2-million people pass through its gates during the 18 days of the event.
"The Sheraton Centre Toronto Hotel is the first major corporate sponsor to place this new type of portable Public Space Recycling for major events at the CNE. It is fitting that a landmark Toronto Hotel has inaugurated this new, interactive and eco-friendly outdoor advertising medium at the CNE which welcomes hundreds of thousands of visitors from outside the city during the18 days of the event. These new Special Events Recycling Units act as "eco-ambassadors" for the hotel which welcomes and hosts visitors from all over the world year round," said Craig Marwood, President of EcoMedia Direct Inc.
According to Stanton Singh, Marketing Manager, Sheraton Centre Toronto Hotel, “our team formed a Green Committee last year to review and implement our sustainability programs, and this awareness program was an ideal way to launch our new green initiatives as we move forward to provide the best quality, standards and service for our hotel guests,” Singh said.
"The Special Events Recycling™ Units are being deployed at events of all sizes from local park openings, to major events, like the CNE, Canada’s largest fair, where 10 Sheraton Centre Toronto branded units were recently placed in strategic areas on the grounds. Literally hundreds of thousands of people are seeing and interacting with these portable and collapsible Public Space Recycling™ Units. In event spaces where traditionally recycling and out of home media opportunities may have been underserved or possibly absent, our new units provide an ideal opportunity for our customers to deliver a positive brand and/or product experience by allowing consumers to 'Recycle on the Go'. Based on the response we've received from our municipal and corporate clients and the numerous uses to which our recycling units have been put to so far, we see a major national market developing for our new, patent pending product," said Craig Marwood, President of EcoMedia Direct Inc.
For more information, visit: www.sheratontoronto.com.
August 28, 2008 — Centennial College humanracebook.com campaign expands to CNE using EcoMedia’s Recycling™ Units
Centennial College Campaign Goes to The EX ... Candice Batista, (centre) Producer of "A Greener Toronto" TV Show on Rogers Television Toronto, interviews Craig Marwood, President of EcoMedia Direct Inc. at right, during the CNE to learn more about the college's thought-provoking humanracebook.com campaign featured on EcoMedia’s SilverBox™ Public Space Recycling Units throughout the CNE. The show is expected to air in late September, or early October. EcoMedia signed a multi-year agreement with the CNE, and has a range of new Recycling Units on hand at Canada’s largest fair including the traditional SilverBox recycling units; the new EcoBox™ Piccolo Recycling Units; and 10 of the company’s new Special Events Recycling™ Units tastefully branded by the Sheraton Centre Toronto Hotel.
Toronto, Ontario -- Centennial College is taking advantage of the Canadian National Exhibition, the largest fair in Canada, and the 1.2-million people who attend it, to expand awareness of its humanracebook.com campaign. Since June 24, the eye-catching campaign has been on the streets of Scarborough and East Toronto, on EcoMedia’s SilverBox™ Public Space Recycling Units, and when the opportunity knocked, Centennial jumped at the chance to further promote the program in high-traffic areas at the CNE.
According to Bruce Williams, Advertising Manager, Marketing & Communications, Centennial College, "Our communication campaign, known as humanracebook.com, is continuing to gain momentum in the market, and the CNE presented the next logical venue to expand our campaign prior to the commencement of the new 2008/2009 school year," said Williams.
"We are very pleased to welcome Centennial College as a corporate sponsor to EcoMedia's newest media contract agreement at the CNE. The highly relevant and thought provoking media campaign which they launched in June 2008, demonstrates the dynamic link between environmental and social responsibility at Canada's largest fair, and helps promote Public Space Recycling," said Craig Marwood, President of EcoMedia Direct.
The new campaign is unique to Centennial College. It invites audiences to explore the connection between the issues cited in its communications - such as environmental issues, poverty, homelessness - and its new Signature Learning Experience being provided at Centennial College. The campaign strategy on the Recycling Units is to take audiences on a journey by profiling compelling and serious social situations and using social media language such as "Accept", and "Ignore" to jog their conscience. "The strong images and popular icons are designed to draw attention and drive traffic to humanracebook.com, a website that is completely devoted to inviting further exploration and making the connection with the Signature Learning Experience (the SLE) at Centennial College. The SLE reflects the College's promise to students of a distinctive, inclusive educational experience that builds on a foundation of global citizenship, social justice and diversity," said Williams.
"The campaign specifically targets prospective students, introducing them to the Future of Learning. An education at Centennial offers students a unique opportunity to develop their critical thinking and analysis skills, undertake meaningful projects and develop their reflective skills through use of a portfolio that will document their personal, career and social growth. All of this contributes to the College's mission to educate students for career success so that they can enter the world of work and life, and participate in transforming lives and communities through their learning," added Williams.
"The campaign encourages people to visit the humanracebook.com website. The site tells the global citizenship story, and utilizes a video-taped message from College President Ann Buller, and a video testimonial from one of Centennial's students, Alberto Almeida, whose life was changed by Global Citizenship course and his overall Signature Learning Experience. The tactical approach began using more than 200 of EcoMedia's SilverBox Public Space Recycling Units. The recycling units complement Centennial's message of social awareness through education -- which includes awareness of the environment -- as these units promote recycling, one of the most important issues of this generation," Williams said.
"This is the next step in the evolution of Centennial's marketing and advertising efforts. Over the past several years, the college has begun positioning itself as a unique college that offers more than just a hands-on education. The humanracebook.com awareness campaign boldly declares that Centennial is a college that teaches students to become global citizens. We state loud and clear that we want our students to see the world in a way they may not have seen it before, and we challenge them to consider how they can make a difference in whatever field they choose - whether it be health care, engineering technology, communications or applied arts," added Williams.
"The campaign runs in its current form until the last day of the CNE, September 1st, 2008. The humanracebook.com site links visitors to Centennial's public internet at centennialcollege.ca, which provides more information about the Signature Learning Experience. Centennial is evaluating the campaign's success with its partner, Smith Roberts, and is already in the process of planning next steps for the fall," Williams said.
August 12, 2008 — Centennial College Challenges Students to Join the Human Race; Mandatory Course Explores the Responsibilities of Global Citizenship
Going "Back to School" takes on a whole new meaning ... Centennial College's new humanracebook.com outdoor advertising campaign now featured on EcoMedia's SilverBox™ Public Space Recycling Units in the east end of Toronto, and Scarborough.
Toronto, Ontario -- On Tuesday, June 24, Centennial College officially launched its groundbreaking Signature Learning Experience jointly with its humanracebook.com campaign. The innovative philosophy opened Centennial students’ minds to the current issues that affect our world, helping them learn how they can get involved, make a difference, exert their influence and impart change.
Employers large and small told Centennial they are looking for critical thinkers who can effectively work together in today’s multicultural and multinational business environment. A new course, “Global Citizenship: Social Analysis to Social Action” aims to stir the social conscience of everyone attending Centennial College, regardless of their field of study, and will be mandatory for all students beginning this September.
Will You Choose to Accept or Ignore?
"We want to help students learn that true social networking isn’t about who’s doing what with whom, but rather what they’re doing to help whomever they can,” says Vicki Bismilla, Chief Learning Officer and Vice President, Academic, Centennial College. “And whether studying to become an auto technician, pharmacy assistant, film maker or anything in between, the Signature Learning Experience is designed to help students be good global citizens."
Ms. Bismilla was joined at the launch by Centennial College President Ann Buller and students who have completed the program thus far. These students shared how their personal Signature Learning Experience impacted their lives.
Centennial also unveiled its new, thought provoking "Join the humanracebook.com" campaign that challenges students and the public to think about important issues and "Accept" rather than "Ignore" our responsibilities as global citizens. The campaign was developed by Smith Roberts and Company, the creative agency that launched the United Church of Canada’s Wondercafe and Colleges Ontario’s Obay Campaign. Rachel Smith of Willow Media was responsible for developing the media plan for the strategic deployment of the Centennial College campaign on EcoMedia’s SilverBox™ Recycling Units throughout the east end of Toronto and Scarborough.
One of the key elements of this campaign is the outdoor media component featuring EcoMedia’s SilverBox™ Public Space Recycling Units, where the innovative and eye-catching posters were recently deployed.
Pictured above is the unique design created for the non-recycling side,of EcoMedia's SilverBox™ Public Space Recycling Unit featuring Centennial College's new humanracebook.com outdoor media campaign. For more information on the program, visit: www.centennialcollege.ca
In order to gain a further insight into this leading-edge campaign, EcoNews went to Bruce Williams, Advertising Manager, Marketing & Communications, with Centennial College, to further explain it ...
(Q) Can you please describe the overall campaign? What was your idea behind the strategic direction?
A) The communication campaign known as humanracebook.com aims to let our target audiences know that the Signature Learning Experience is unique to Centennial College. It invites audiences to explore the connection between the issues cited in the communication campaign -- such as environmental issues, poverty, homelessness -- and the Signature Learning Experience being provided at Centennial College.
The campaign strategy is to take audiences on a journey by profiling compelling and serious social situations and using social media language such as "Poke", "Accept", and "Ignore" to jog their conscience. The strong images and popular icons are designed to draw attention and drive traffic to humanracebook.com, a website that is completely devoted to inviting further exploration and making the connection with the Signature Learning Experience (the SLE) at Centennial College. The SLE reflects the College's promise to students of a distinctive, inclusive educational experience that builds on a foundation of global citizenship, social justice and diversity.
The campaign specifically targets prospective students, introducing them to the Future of Learning. An education at Centennial offers students a unique opportunity to develop their critical thinking and analysis skills, undertake meaningful projects and develop their reflective skills through use of a portfolio that will document their personal, career and social growth. All of this contributes to the College's mission to educate students for career success so that they can enter the world of work and life, and participate in transforming lives and communities through their learning.
(Q) What was your tactical approach for this campaign?
A) The campaign encourages people to visit the humanracebook.com website. The site tells the global citizenship story, and utilizes a video-taped message from College President Ann Buller, and a video testimonial from one of Centennial's students, Alberto Almeida, whose life was changed by Global Citizenship course and his overall Signature Learning Experience. The tactical approach includes print media, billboards, movie and television advertising as well as advertising on more than 200 of EcoMedia's SilverBox Public Space Recycling Units. The recycling units complement Centennial's message of social awareness through education -- which includes awareness of the environment -- as these units promote recycling, one of the most important issues of this generation.
(Q) Is this campaign a new direction for Centennial College?
A) This is not so much as a new direction as it is the next step in the evolution of Centennial's marketing and advertising efforts. Over the past several years, the college has begun positioning itself as a unique college that offers more than just a hands-on education. The humanracebook.com awareness campaign boldly declares that Centennial is a college that teaches students to become global citizens. We state loud and clear that we want our students to see the world in a way they may not have seen it before, and we challenge them to consider how they can make a difference in whatever field they choose - whether it be health care, engineering technology, communications or applied arts.
Q) What is the campaign duration, and are there any other communication components, i.e. Centennial College website, campus newspaper, radio station?
A) The campaign will be running in its current form until the end of August. The humanracebook.com site links visitors to Centennial's public internet at centennialcollege.ca, which provides more information about the Signature Learning Experience. Centennial is evaluating the campaign's success with its partner, Smith Roberts, and is already in the process of planning next steps for the fall.
EcoNews also contacted Tony Miller, Partner, Creative Director with Smith Roberts Creative Communications, about the campaign ...
(Q) Can you please describe the overall campaign? What was your idea behind the strategic direction?
A) We all know that Facebook is a huge online tool that connects people, often on a superficial level. We wanted to leverage that presence and create a deeper connection for people. Humanracebook.com shows that there is more to life than "collecting friends", and it dovetails with the Centennial College ethos of being an involved global citizen.
(Q) What was your tactical approach for this campaign?
A) The goal is to drive traffic to the humanracebook.com website, and from there, educate potential students on the college’s Signature Learning Experience. This is a unique offering, and one that separates Centennial from the other colleges.
The humanracebook campaign also separates Centennial from the pack, because it goes beyond the standard "We will get you a job" message that all colleges tend to focus on. Getting a job is of paramount importance, of course, and Centennial does that in spades, but this course creates a more complete student and therefore gives employers better candidates for hiring.
July 23, 2008 — Toronto Companies Help Build Energy Efficient House
Project by BILD Members One of North America's 'Greenest'
In the photo, Doug King, of Metro Group, stands behind a Metro Group-branded Special Events Recycling™ Unit, supplied by EcoMedia, during the media launch of the BILD Project at Kortwright Centre.
TORONTO - Almost a dozen Toronto home builders and suppliers are helping the Building Industry and Land Development Association (BILD) and Toronto and Region Conservation (TRCA) construct a house showcasing the best in conservation and sustainable technology as part of an educational program at the Kortright Centre in Vaughan.
The "Archetype Sustainable Home" will be a state-of-the-art facility incorporating leading-edge energy technology and will be one of the most efficient renewable energy houses in North America. More than 150 volunteers will use materials from sponsors, including 11 Toronto companies, in the blitz construction.
"The truly unique feature, and the most significant benefít of this home, lies not in the desígn or in the technology, but in the nature of the partnership itself," said Larry Brydon of Toronto, LEED® AP with Reliance Home Comfort, an active member of BILD and the Sustainable House project. "TRCA and BILD members are leading the way to educate the public on how they can contribute to a more sustainable environment through an environmentally-friendly house."
Toronto's Metro Compactor Group, a company that recently took delivery of a new EcoMedia Special Events Recycling™ Unit, and has now deployed the recycling unit at the BILD construction site (at Kortwright), in order to capture all recyclables while the homes are being built, is helping the project by reducing the amount of waste going to landfills during the building's construction. Instead of putting waste in large dumpsters, they will engage minimal labour, a modular containment system, and utilize solar powered compaction equipment. This will offer developers,builders, and event coordinators simple material handling protocols to boost recycling rates.
Other Toronto companies involved with the build include Aluma Systems, Boomerang Paint, CallRich Eco Services, GE/Mabe, Hanson Brick, Temp-Cast Fireplaces, White Glove Cleaners, and A Budget Heating which is providing a solar hot water heating system. Wood, vinyl and aluminum company, Jeld-Wen, has made a significant donation and is also providing high-level "green" insulation.
"This is an exciting opportunity for our members to get engaged with a wonderful project that will give back to our community and help build a greener GTA" said Michael Moldenhauer, President of BILD. "Builders, developers, and suppliers are all updating the way they do business. Through the Archetype Sustainable House, we're choosing newer technologies to ensure a greener future for all of us."
The two semi-detached units in the house will showcase the best green building practices currently available, and what could be achieved in the future. Energy and water conservation technologies, as well as material sourcing and construction processes will be addressed. Each home will be rated under a variety of new home labeling systems including EnergyStar, GreenHouse, LEED for Homes and R-2000 labels.
The house will serve as an education facility for trades, builders, students and the public, with more than 150,000 visitors projected annually. With the Archetype Sustainable House, industry and government leaders are reaching out to form learning partnerships, and engaging the community. This collaborative leadership will pave the way for sustainable, livable, and affordable communities in Ontario.
Builders and construction workers throughout the GTA are invited to join the build, add expertise, and learn from others. This project promises to push the boundaries of conventional construction, demonstrating both the rewards and challenges of building "green."
About BILD: Established in 1921, the Building Industry and Land Development Association serves more than 1,500 member companies engaged in residential land development, home building, professional renovation and all related supply, service and professional industry segments.. More information is at www.bildgta.ca
About TRCA: With over 50 years of experience, Toronto and Region Conservation (TRCA) helps people understand, enjoy and look after the natural environment. Our vision is for The Living City®-a cleaner,greener and healthier place to live, for you today and for your children tomorrow. For more information, call 416-661-6600 or visit us at www.trca.on.ca
Cynthia Malagerio, Manager of Communications, BILD
For more pictures, please click on:
July 22, 2008 — Petroff Gallery Praises EcoMedia’s Street Art Sponsorship™ Program
In a letter to EcoMedia, Petroff Gallery recognized the company for its efforts.To see its letter, click on:Petroff Gallery letter
June 14, 2008 — Markham Takes Another Step Toward Zero Waste Portable recycling units for Markham's special events
Markham is the first municipality in Canada (and the world) with the launch of portable recycling bins at all its special events. Marking the occasion at the East Cathedral park opening are: (from left) Erich Genseberger, CEO of EcoMedia; Claudia Marsales, Manager, Waste Management, Environmental Services Division, Town of Markham; Regional Councillor Tony C. Wong; Craig Marwood, President of EcoMedia; Peter Veiga, Supervisor, Waste Management Operations, Operations and Asset Management Department, Markham; Ward 6 Councillor Dan Horchik; Ward 4 Councillor Carolina Moretti; and the Mayor of Markham Frank Scarpitti; along with members of the Markham Fire and Emergency Services Department (in back row). (Photo – Stephanie Lake)
Markham, ON ~ Markham's move to zero waste has taken another step with the introduction of portable recycling bins at all its special events.
"It's another first for Markham; another way that we're going green. We're the first municipal users of this portable, environmentally friendly unit that can be installed anywhere at our events," said Markham Mayor Frank Scarpitti. "These units allow everyone to recycle, on the spot, when they're at an event, the same way they do at home. They help everyone keep the events cleaner and litter free."
The units will be used at park openings, picnics, community festivals, fairs and gatherings. Markham has more than 300 community events each year.
EcoMedia Direct Inc. designed and produced the patent-pending unit. Called a Special Events Recycling™ Unit – after use at events, the unit collapses and is stored away until the next special event. Markham now has several of these leading-edge portable units, which will be used at all future community and town events.
"Our unit makes out-of-home recycling fully accessible to everyone in the community. Event organizers, and the people who attend these events or gatherings, are demanding recycling solutions versus waste receptacles where discarded materials end up in landfills, following the event," said Erich Genseberger, CEO of EcoMedia Direct Inc.
"It's another innovative way that we can have recycling available everywhere in Markham. Our goal is zero waste. It's what our residents demand. It's what's best for the community and for the environment," said Mayor Scarpitti.
Markham, a municipality of more than 285,000 residents, is Canada’s most diverse community. Renowned for a rich heritage, vibrant neighbourhoods and environmental leadership, Markham is also the home of many of Canada’s leading life science and technology businesses.
Dennis Flaherty, Corporate Communications
EcoMedia owns and operates over 3,600 SilverBox™ Public Space Recycling Units strategically deployed across Toronto, Markham and the Toronto District School Board. EcoMedia’s "three stream" recycling units have successfully diverted tens of thousands of tons of recyclable solid waste materials away from landfill since 1999.
May 21, 2008 — EcoMedia’s SilverBox™ Public Space Recycling Units play key role in MINI Canada’s Spring Marketing Campaign …
Three Precious Metals are Active on the Street! The new spring campaign for the MINI Cooper, and MINI Cooper S, recently hit the streets – shown here, at left, the new MINI Cooper S Clubman, and the MINI Cooper S (right), bookend EcoMedia’s SilverBox™ Public Space Recycling Unit, promoting the eye-catching MINI advertisement. This campaign was a real team effort. Pictured here giving their ‘Thumbs Up” are from l-r:: Tina Tieu, Account Manager, TAXI; Marc Belcourt, Brand Communications Manager, MINI Canada; Andrea Fairbairn, Senior Media Executive, The Media Company; Sara Sepehri, National Account Manager, EcoMedia Direct; Craig Marwood, President, EcoMedia Direct; and Stephen McDonnell, Director of MINI Canada. Below, is an assortment of all the MINI-branded recycling units, and their locations throughout the City of Toronto, including where this photo was taken, in the Distillery District.
MINI Canada launched its new spring marketing campaign for the MINI Cooper and MINI Cooper S, with all-new, all-Canadian initiatives. The innovative and eye-catching campaign includes EcoMedia's Recycling Units placed in strategic locations throughout the City of Toronto.
The communications theme is … ‘Get into MINI!’ According to the company’s media release information, the campaign invites consumers to get rid of their current car (by various means) in order to get a MINI. Hitting the streets in Toronto, Montreal and Vancouver, this latest campaign leverages a wide variety of mediums to connect with the public. For example, out-of-home media such as street level media is complemented with a strong online presence. Prospects who are excited by the advertising and venture online to learn more and engage with the brand are treated with a unique, interactive two-way communication module on the homepage of MINI.ca
The centre of the campaign features the MINI INCUBATOR, a new feature on MINI.ca that ‘transforms’ a users car into a MINI through a series of interactive stages. The user selects the type of vehicle they currently own and then registers to have it MINI INCUBATED, in other words, transformed into an exciting new MINI. The registered user receives regular status updates of the transformation process via email, which are designed to communicate the key features of the MINI Cooper and MINI Cooper S, over a two-week period. To emphasize the Car’s fuel efficiency, the ad displays the following message, “Sucks less than your minivan.” MINI wrapped recycling units, with ads that say “lose your car keys here”, encourage walkers-by to “throw” their keys in the garbage, and get into MINI. The cheeky ad points to the recycling and litter sections of the SilverBox as a place to put SUV keys, sedan keys and minivan keys.
All creative was developed by TAXI 2.
For photos and locations of the units, please click on:
In order to gain a further understanding of this leading-edge advertising campaign, EcoNews asked Stephen McDonnell, Director of MINI Canada, to further explain it …
Q) Please provide an overall comment describing this campaign? What was your idea behind the strategic direction or theme?
A) The communication elements which appear on the recycling units are part of MINI's spring campaign for the MINI Cooper and MINI Cooper S. The overall theme of the campaign is "Get into MINI" and focuses on encouraging people to get into a MINI through a combination of means. One of the communication elements featured on the recycling units suggests that people "lose" the keys to their existing vehicle by dropping them into the recycling unit through one of the slots marked either as sedan, SUV or minivan. Another communication element makes the statement "Sucks less than your minivan" with the accompanying information that the MINI Cooper with 6-speed manual transmission qualifies for a $1,000 ecoRebate. All of the communication elements featured on the recycling units encourage the customer to find out more about "Get into MINI" by visiting MINI.ca where they can learn more about the MINI-incubator - a device that can transform any vehicle into a MINI. Once signed-up, visitors to the MINI-incubator site are kept informed via e-mail updates as to the progress of the MINI-incubation process which eventually culminates in the final transformation of their existing vehicle into a MINI Cooper.
Q) Can you provide a comment about the tactical approach of this campaign?
A) The recycling units are a useful way to communicate MINI's message at street level. Their proximity to people travelling on foot or by public transport or car in the Downtown core is very appealing for us. And because MINI is the first car manufacturer to use the recycling units as part of a national campaign, this also makes it a very unique and interesting approach - something which MINI is renowned for!
Q) Is this campaign a new direction for the MINI brand?
A) While the use of recycling units as part of a campaign is new for MINI and a first for the industry as a whole, it isn't a surprising direction for MINI. All products, from the MINI Cooper and MINI Cooper S hatch to their Convertible siblings and including the new and distinct MINI Clubman, have unique and exciting personalities which separate them from the crowd. Unique approaches to advertising aren’t new for MINI - it's something which is expected of the MINI brand.
EcoNews also contacted Ryan Wagman, TAXI 2’s Associate Creative Director, about the MINI Campaign …
Q) Can you please provide a comment on the TAXI creative for this campaign?
A) The Campaign was designed to get people thinking more seriously about MINI and demonstrate why it was better than their current car through a series of fun, funny and provocative executions.
Q) Can you please comment on why TAXI decided to use EcoMedia’s SilverBox™ public space recycling units?
A) The SilverBoxes were a great way to extend our message. It’s a form of media that people actually have to interact with, so we were able to develop relevant, media-specific creative ideas.
Andrea Fairbairn, Senior Media Executive for The Media Company also provided valuable input on the MINI campaign …
Q) What role did The Media Company play in MINI’s leading-edge campaign?
A) The Media Company's role in this campaign was to generate awareness of the ‘Get into MINI!’ message by hand picking locations throughout the downtown core in areas with high concentrations of the MINI target
Q) Did you do anything unique in this campaign that you have never done in the past?
A) We utilized EcoMedia's wrap format in order to create maximum impact at street level against both pedestrian and vehicular traffic, allowing for dual creative messages.
May 7, 2008 — EcoMedia Direct launches first-ever Portable Special Events Recycling™ Unit with the Town of Markham
Toronto, Ontario – EcoMedia Direct Inc., which owns and operates the World’s Largest Public Space Recycling™ Program, today officially announced an addition to its environmentally-friendly product line - a new patent-pending Special Events Recycling™ Unit - just in time for the upcoming busy Special Events Season.
“We are pleased to introduce this new, portable and eco-friendly product to meet the growing demand for recycling at public and special events,” says Erich Genseberger, CEO of EcoMedia Direct Inc. “We are certain that once the public is given the opportunity to use our new product, they will immediately understand and embrace it.”
“Our Special Events Recycling Unit makes Out-of-Home recycling fully accessible to everyone in the community. Event organizers, and the people who attend these events or gatherings, are demanding recycling solutions versus waste receptacles where discarded materials end up in landfills, following the event," Genseberger adds.
The Town of Markham recently ordered several of the new units, “EcoMedia's new, portable recycling unit will be a great addition at the many special events we hold every year in Markham. We are pleased to be partnering with EcoMedia Direct on this important project, and to be the first user of this leading-edge environmental solution for events,” said Mayor Frank Scarpitti.
“We are targeting a wide variety of events including fairs, sports activities and music festivals which may be held either indoors or outdoors,” says Craig Marwood, President of EcoMedia Direct. “We are very pleased with the positive response that we've received from both the public and private sectors regarding our new product.”
“We're extremely pleased that two members of the Recycling Council of Ontario (RCO) have partnered to create a much needed solution to divert more recycleable materials from Markham’s special events. Today’s decision by Markham demonstrates their commitment to continuous improvement, implementing innovative programs that support their very lofty diversion goals, “says Jo-Anne St. Godard, Executive Director, of RCO.
By way of background, EcoMedia owns and operates over 3,600 SilverBox™ Public Space Recycling Units strategically deployed across Toronto, Markham and the Toronto District School Board. EcoMedia is the only Toronto and GTA-based outdoor advertising company with environmentally-friendly media products. Its "three stream" Recycling Units have successfully diverted tens of thousands of tons of recyclable solid waste materials away from landfill since 1999.
The Corporation of the Town of Markham:
Recycling Council of Ontario:
For media inquiries, please contact:
Gary Dolson — Director of Public Relations
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 246
Toll Free: 1.888.592.2227 ext. 246
For program/advertising inquiries, please contact:
Craig Marwood — President
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 235
Toll Free: 1.888.592.2227 ext. 235
April 22, 2008 — Town of Markham gives EcoMedia ‘Green Light’ to proceed with first-ever Portable Special Events Recycling™ Unit
“It’s a ‘Lean, Green, Special Events Recycling™ Machine’. It’s a Canadian solution to the global issue of Out-of-Home Recycling,” says Erich Genseberger, CEO of EcoMedia Direct, who met on Earth Day with Markham Mayor Frank Scarpitti; Deputy Mayor Jack Heath; Regional and Ward Councillors; and Staff from the Town’s Waste Management Operations Department, during the final design review of EcoMedia's new patent-pending Portable Special Events Recycling™ Unit. The new portable unit was demonstrated at Markham’s Civic Centre, and given the “thumbs up” from the Mayor; the Deputy Mayor; Regional and Ward Councillors; and Staff. The key features of the unit are: lightweight, ready-to-deploy, easy-to-assemble, and simple icon-driven visuals illustrating materials accepted for recycling and composting. Markham recently placed an order for the new EcoMedia Recycling Units, and will use them at the many special events held in the Town each year. In the photo, from l-r: Craig Marwood, President of EcoMedia Direct Inc.; Erin Shapero, Ward 2 Councillor, Markham; Peter Loukes, Director, Operations, Community & Fire Services Commission, Markham; Regional Councillor Gordon Landon, Markham; Erich Genseberger, CEO EcoMedia Direct Inc.; Mayor Frank Scarpitti, Markham; Deputy Mayor Jack Heath, Markham; Carolina Moretti, Ward 4 Councillor, Markham; Peter Veiga, Supervisor, Waste Management Operations, Operations and Asset Management Department, Markham; Alex Chiu, Ward 8 Councillor, Markham; and John Livey, CAO, Markham.
April 07, 2008 — Street Art™ Program SilverBox® Public Space Recycling Unit supports new Petroff Gallery Opening
“At the street entrance leading to the bright lights, flashing cameras and stunning paintings by Artist Ingrid Kay inside the newly-appointed Petroff Gallery South, was a brightly-coloured EcoMedia Street Art Program Recycling Unit. All invited guests and passersby, stopped in their tracks and gave EcoMedia’s eco-friendly unit “two thumbs up”, throughout the evening’s event. In the photo, from l-r: Sara Levine Petroff, Curator of Petroff Gallery; Artist Ingrid Kay; Erich Genseberger, CEO of EcoMedia Direct; and Steven Petroff, Director of Petroff Gallery, pose for a Snap Toronto newspaper photographer. The new gallery, a second location for Petroff, is located at 334 Dundas Street West, immediately north of the spectacular new AGO, still under construction.”
March 20, 2008 — CBC News at Six Covers EcoMedia Street Art™ Program
In the photo, (centre) Erich Genseberger, CEO of EcoMedia Direct, shows off one of the new SilverBox® Public Space Recycling Street Art Program units for the CBC Camera Operator. CBC News is one of several major media outlets that has recently contacted the company to find out more about the program and how it will continue to develop - Erich provides a brief summary in the CBC Newsclip posted below…
Please click on: CBC News at Six covers Street Art Program
February 26, 2008 — EcoMedia Direct sponsors new Zerofootprint Toronto Program...
During a packed news conference on February 26th, EcoMedia was introduced as one of eight sponsors supporting this innovative online initiative launched by the City of Toronto and Zerofootprint. The major sponsor for the campaign was Air Canada, while other key sponsors included: Toronto Hydro, First Capital, SAS, Sunlight, Tridel, and Unilever.
Pictured here are some of the Zerofootprint Toronto Launch Team Members, from l – r: Neal Sherman - Director of Product Management, Christopher Lau Moon Lin – Operations, Jennifer Truong - Research Lead; Craig Marwood, President of EcoMedia Direct; and from Zerofootprint, David Photiadis - Student Intern, Jason Steinberg - Director of Client Services, Suzanne Giblon - Project Manager & Operations, Samantha Newton - Manager of Communications, Dr. Ron Dembo - Founder & CEO of Zerofootprint, and Deborah Kaplan - Executive Director of Zerofootprint, sporting their ‘Measure Yours’ T-shirts while surrounding the Sponsor ‘Thank You’ sign during Tuesday’s media event launching ‘Zerofootprint’ Toronto.
“There is an old saying that if one-billion people jumped at once, they could move the earth. In the instance of the Zerofootprint Calculator, millions of people will have the ability to measure their impact on the environment. This mass awareness will make this old saying a reality in terms of quantifiable change,” said Erich Genseberger, CEO of EcoMedia Direct. “We are supporting this new program as it is in keeping with our commitment to the environment.”
EcoMedia Direct is proud to sponsor Zerofootprint Toronto’s initiative. Our Company is contributing media space on our SilverBox® Public Space Recycling Units throughout the City of Toronto, to help promote the “Measure Yours” Zerofootprint message,” said Craig Marwood, President of EcoMedia Direct, following the media launch.
Following the Zerofootprint Toronto media launch, Craig Marwood, President of EcoMedia Direct, (left) updates City of Toronto Mayor David Miller (centre) on the company’s progress on the Street Art™ Sponsorship Program to beautify the city’s streetscape, as well as promoting “Art” and “Recycling”.
City of Toronto, Zerofootprint launch website to fight climate change
TORONTO, Feb. 26 /CNW/ - Mayor David Miller and Ron Dembo, Founder and CEO of Zerofootprint, today officially unveiled a new community-based weapon in the ongoing battle against climate change."It is up to all of us to do our part to minimize the impact of our day-to-day activities," the Mayor said. "Each of us can make a difference as we work together to make Toronto the greenest, most liveable city in North America."
Zerofootprint Toronto (www.toronto.zerofootprint.net) is an internet portal that lets residents, businesses, neighbourhood and community groups measure, track and reduce their carbon footprint. For the innovative venture, the City is partnering with Canadian-based Zerofootprint.net.
The software, pioneered in Toronto, provides information and services that help residents take action to combat global warming. Zerofootprint Toronto combines a carbon footprint calculator with an interactive web site designed to encourage partnerships and competition towards reaching Toronto greenhouse gas reduction goals.
When Mayor Miller announced Toronto's partnership with Zerofootprint at the C40 Large Cities Climate Summit New York in May, 2007, he challenged other world leaders to join the new web-based initiative. To date Seattle and Boulder, Colorado have come on board and other cities are gearing up to join.
Ron Dembo, Founder and CEO of Zerofootprint said, "Carbon in the atmosphere is at the core of the climate change problem. This site gives Torontonians a real, tangible method to tackle climate change. We provide not only a free measurement tool - but more importantly, a course of action that they can take to reduce their own carbon footprint. It's the small things we do, added together, that will result in meaningful change."
Mayor Miller added: "In July, 2007 City Council unanimously adopted our climate change plan - one of the most aggressive and ambitious climate change action plans of any municipality in North America - with a short term target to reduce greenhouse gas emissions by 6% by 2012, and a long term target of 80% by 2050. The Zerofootprint website is one more tool we can offer to empower residents, businesses and communities across Toronto to take action on climate change. Engaging citizens in cities across North America, and across the world, is an important part of a global solution."
To date there are more than 50 organizations and sponsors in Toronto committed to using Zerofootprint to power their environmental initiatives and challenges with their employees and families including Air Canada, EcoMedia Direct, First Capital Realty, SAS Canada, Toronto Hydro, Tridel, Unilever (Sunlight), Ameresco Canada, Enbridge, Habitat for Humanity, Marsh, the Ontario College of Art & Design, Toronto Green Communities and the Toronto and Region Conservation Authority.
Whitney Crooks of The Toronto Green Community, a local environmental organization, commented "Our organization is engaging residents in two Toronto communities to learn about energy conservation and reduce their greenhouse gas emissions through our Community Energy Action Plan. Zerofootprint Toronto is an invaluable tool because it provides participants with the opportunity to better understand energy conservation and clearly demonstrates the connection between their actions and the environment."
Recently nominated for a "Crunchie Award" as the best new technology likely to make the world a better place, Zerofootprint taps into the power of Web 2.0, to engage organizations and individuals in the climate change process. With Zerofootprint Toronto each user gets customized solutions that reflect their individual carbon output.
Here is the link recognizing the sponsors, including EcoMedia Direct, and their commitment to Zerofootprint Toronto: www.toronto.zerofootprint.net/sponsors
February 14, 2008 — EcoMedia scores with hockey-themed art bin
by Carey Toane
Media in Canada
Timed to coincide with CBC's Hockey Day in Canada on Feb. 9, Toronto-based EcoMedia Direct unveiled a hockey-themed SilverBox recycling bin at the corner of Front and John Streets in downtown Toronto.
The bin features two pieces by Canadian artist Les Tait, known for his depictions of classic hockey scenes. All creative and media were done in-house.
"It was a good opportunity for us to bring out another theme," says Erich Genseberger, CEO of EcoMedia Direct, who adds that the tie-in with Hockey Day was serendipity. "Everything played together nicely. Les [Tait] was kind enough to participate, Hockey Day in Canada was coming up, so we took the opportunity."
Genseberger says the wrap will remain in place indefinitely, and that he hopes to expand the sports theme. "Our target for the entire program is to roll out at least 200 bins this year. It could go from hockey to golf and other sports."
Past EcoMedia wrap series have featured up-and-coming artists and photographers, and Genseberger hopes the sports theme will help the company's sponsor - Vaughan, Ont.-based auto parts manufacturer Martinrea International - reach out to a new audience and beautify the streets at the same time.
"There's a lot of criticism of the outdoor advertising industry," he notes. "These bins expose nice pieces of art, which people like to look at - and by doing so, the branding will become recognizable. I think we've found a way to give a strong branding message without being intrusive."
For details click on the link below: www.mediaincanada.com/articles/mic/20080214/ecomedia.html
February 13, 2008 — EcoMedia SilverBox® Public Space Recycling Unit praised by Canadian Opera Volunteer Committee President...
The COVC-branded Recycling Unit was deployed in front of the Faculty of Music Building at the University of Toronto, during the 60th Anniversary Gala Celebration, and is now located on Richmond Street in Toronto – just east of the Hilton Toronto Hotel.
in a letter to EcoMedia, Arija Stiver recognized the company for its efforts.To see her letter, click on:COVC President letter
February 11, 2008 — EcoMedia Direct teams with Artist Les Tait; launching first-ever Hockey Art-wrapped SilverBox® Public Space Recycling Unit
In photo, Canadian Artist Les Tait (left), is joined by Erich Genseberger, CEO of EcoMedia, during Saturday's unveiling of the first-ever Hockey Art-wrapped Public Space Recycling Unit.
EcoMedia Direct Incorporated unveiled its first-ever Hockey Art-wrapped SilverBox® Public Space Recycling Unit featuring the artwork well-known Canadian Artist Les Tait, Saturday in Toronto. This new Recycling Bin is part of EcoMedia’s award-winning Street Art™ Program, sponsored by Martinrea International, a Tier One, North American automotive supplier based in Vaughan, Ontario.
The ‘Unveiling’ event took place at 11:30 a.m., Saturday February 9th, on the north side of Front Street, just east of John Street, in Toronto. Les Tait and Erich Genseberger, CEO of EcoMedia Direct, were on hand for the unveiling to members of the media.
“As hockey enthusiasts, we are thrilled to be able to launch this exciting new Public Space Recycling Bin right in the heart of Toronto, which some consider to be the ‘Centre of the Hockey Universe’. We are well into the next phase of our Street Art Program, which began last October, and our goal is to create awareness and develop this eco-friendly program to beautify the City’s streetscape, and promote art and recycling,” said Erich Genseberger, CEO of EcoMedia Direct.
“Our Street Art Program now incorporates a new element – Sports. We are planning to build on this theme and we are looking at further developing hockey art, as well as other sports that are popular in Canada,” said Craig Marwood, President of EcoMedia Direct Inc. “We are especially interested in Winter Sport themes as we close in on 2010.”
“When asked about his reason for participating in this environmentally-friendly program, Artist Les Tait was quick to point out, “my imagery is derived from everyday life experiences. These ideas, and images, are ‘recycled’ back into the fabric of my paintings, so when I was approached to be a part of EcoMedia’s Street Art Program, I was thrilled. It’s a great way to share my concern for the future of our environment – I really like what I am seeing in this program,” said Tait, who resides in Toronto.
“The RCO commends EcoMedia on its commitment to and promotion of its Street Art Program, and its continued efforts to promote Public Space Recycling Programs.” said Jo-Anne St. Godard, Executive Director, of the Recycling Council of Ontario.
EcoMedia Direct owns and operates the World’s largest Public Space Recycling Program. The Company has over 3,600 SilverBox® Recycling Units strategically deployed across Toronto, Markham, and the Toronto District School Board. Its "three stream" Public Space Recycling Units have successfully diverted tens of thousands of recyclable materials away from landfills in the Toronto area since 1999.
For more pictures, please click on: Hockey Art Recycling Unit
Les Tait – Canadian Artist:
Recycling Council of Ontario:
Media Inquiries, or to arrange for an interview, contact:
Gary Dolson — Director of Public Relations
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 246
Toll Free: 1.888.592.2227 ext. 246
January 09, 2008 — And now for 2008 … the EcoMedia Direct team was busy this past weekend …
continuing to install new Martinrea International Inc. sponsored SilverBox® Public Space Recycling Bins in the City of Toronto. Here are a few of the new eye-catching Street Art Sponsorship Program Recycling Bins, featuring the work of talented Canadian Artists represented by the Petroff Gallery, located in Toronto. “While the program is currently well underway, we are speaking with new sponsors in order to enhance and expand our award-winning program, and to continue to beautify the streetscape of Toronto,” says Erich Genseberger, CEO of EcoMedia Direct Inc.
For more pictures, please click on: Petroff Gallery