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News Archives - 2007

December 21, 2007 — EcoMedia Direct Inc. responds to erroneous report from Sales Director for local real estate trade magazine …

It has come to our attention from our loyal and well established real estate agent/broker clients, that an individual who identifies himself as the Director of Sales for a local real estate trade magazine – which will remain nameless – has recently distributed a note to realtors in Toronto containing factually incorrect information about the availability of outdoor advertising opportunities in Toronto in 2008 and beyond.

Even though his communication (see Communication recently received by EcoMedia Direct...) appears to be somewhat skewed towards selling advertising in his own publication, we thought it appropriate to “set the record straight”, especially since the individual and the magazine itself have refused our request to do. Our response to the Director of Sales included the following "corrections":

"We were recently forwarded your email below from several of our realtor advertising clients, and are obliged to respond to correct the erroneous information that you communicated to your distribution list regarding “garbage can” advertising in the City of Toronto.

First and foremost, you refer to “garbage can” advertising, which, at least in the case of EcoMedia Direct Incorporated, is a significant “misnomer”. We are involved in the outdoor advertising business by providing advertising faces on recycling bins, and in particular, our proprietary SilverBox® and Heritage Box Recycling Units installed throughout the City of Toronto, in schools under the jurisdiction of the Toronto District School Board, and in the Town of Markham. As I am sure you can appreciate, there is a significant difference between the social and environmental benefits of “recycling” versus garbage collection. For example, in Toronto, more than 8 tons of recyclables per day is diverted from Landfills because of the EcoMedia Public Space Recycling™ Program. Indeed, in a 2006 waste audit study completed by the City of Toronto, the City confirmed our performance, as our SilverBoxes® generated over 70% recyclables (versus waste), with less than 5% contamination in the recycling stream. Our clients, through their advertising with us, help support Public Space Recycling™ and participate in these positive environmental results. Moreover, we believe (and our client base, through their use of our outdoor advertising media, would concur) that our broad SilverBox® and Heritage Box distribution (over 3,600 units installed in the GTA) provides for impactful, results-oriented advertising - city-wide, area specific, targeted locations, targeted demographics - on a very cost-effective basis.

Secondly, you state that “…garbage can advertisement…will be officially obsolete and removed by the [C]ity of Toronto starting in January 08” and that “…[a]ll garbage can … advertising faces situated on city property (public property faces will remain) will be removed early next year…”. These statements are clearly WRONG and are having a negative impact on our business with some realtor advertising customers in Toronto. Our service agreements with the City of Toronto extend to October 2009 and our product will remain on the streets of Toronto until at least that date. While you may be correct about portions of the so-called “Street Furniture Contract” between the City of Toronto and Astral Media (only bus/transit shelter and information pillar advertising permitted to be sold by Astral Media), EcoMedia is, and will remain through October 2009, a viable and cost-effective outdoor advertising alternative for businesses wishing to utilize this media in Toronto – including realtors..."

In addition, as the CEO of EcoMedia, I can confirm without reservation that our company remains in good standing with the City of Toronto, and that our SilverBox® Public Space Recycling Bins will remain on this City’s Streets until October 14, 2009 - the date that our service agreements with the City of Toronto expire. Until then (and beyond, in our alternative markets), we remain committed to providing our customers with the most environmentally-friendly media products which enhance their brand image and visibility. To this end, we will continue to expand and enhance our award-winning Street Art™ Program – by continuing to deploy our Martinrea International-sponsored Street Art Recycling Bins, and at the same time, expanding this Program to present new types of art in unique and innovative ways. We are also developing and launching new Public Space Recycling Programs on private property and expect to make an announcement regarding this exciting new market early in the New Year.

Regards and Best Wishes for the Holiday Season,

Erich Genseberger
CEO
EcoMedia Direct Inc.


Communication recently received by EcoMedia Direct…

"Well Hello REALTOR®,

Please be aware that your bench or garbage can advertisement face will be officially obsolete and removed by the city of Toronto starting in January 08!

As Director of Sales ________________ MAGAZINE OF TORONTO and as a well informed advertising professional in the real estate community, I have taken the liberty to investigate this matter on behave of over 243 REALTORS® currently using outdoor street advertising faces in our city.

Since September 07, Astral Media Corp won a 20-year contract with the City of Toronto to refit the GTA with new outdoor street furnishings and advertising faces. The objective is to clean-up and modernize Toronto’s streets and urban communities.

What does these mean for realtors currently occupying these spaces on alls streets in Toronto?

All garbage can and bench advertising faces situated on city property (public property faces will remain) will be removed early next year and replaced with more modernized benches and garbage cans, however with NO advertising faces!!!

Street Advertisement faces will now only appear on bus shelters supplied exclusively by Astral Media at 3-times the rate of a bench or garbage can advertisement.

As you assess your 08 marketing budgets I hope this information comes at a good time. Furthermore, if you wish to inquire into investing your brand recognition with our leading 72-page full colour gloss media buy - _________ Magazine (or you would simply like a copy sent to you), please contact me personally!

_________ are the leading realtor media buy in North America with over 40-Million copies printed every month to over 15,000 different cities in North America. Our web-site sees 30-million impressions a month and we continue to dominate in the Toronto marketplace in page count and with top, local real estate producers!”


December 20, 2007 — EcoMedia Direct places Marlies ‘Going Green’ Recycling Bin outside Ricoh Coliseum …

“The new Toronto Marlies ‘Going Green’ SilverBox® Public Space Recycling Bin was strategically placed this week outside the main entrance to Ricoh Coliseum at Exhibition Place, in time for this week's AHL home games. This is the same recycling unit featured in the Marlies ‘Going Green’ event held last month at Second Street JMS in Toronto to promote the school’s EcoSchool program and Public Space Recycling using EcoMedia Direct’s SilverBox Recycling Bins at the school and in the city. All this week, Leafs TV is airing a feature story on the event – please check your local TV listings for dates and times of the show called, Marlies This Week.”


November 26, 2007 — Toronto Marlies ‘Going Green’ campaign teams with EcoMedia Direct at Second Street Junior Middle School

New SilverBox® Public Space Recycling™ Bin unveiled at Toronto Marlies 'Going Green' event... two Toronto District School Board students (foreground) from Second Street Junior Middle School, are joined by (from l – r:), Marcus Peron, Vice Principal of Second Street JMS; Marlies forwards John Mitchell, and Darryl Boyce; Marlies Goaltender Scott Clemmensen; Erich Genseberger, CEO of EcoMedia Direct; and Second Street Principal Cheryl Howe. The event took place in front of more than 300 enthusiastic students in order to promote the team’s ‘Going Green’ initiative, Public Space Recycling, and TDSB’s EcoSchool program.

Toronto, Ontario – EcoMedia Direct Incorporated today announced it has teamed with the Toronto Marlies Hockey Club to introduce the team’s ‘Going Green’ initiative, and support of its SilverBox® Public Space Recycling™ Bin Program to Toronto District School Board school students.

The Marlies recently kicked off a poster campaign at 25 TDSB elementary schools in Toronto to support Public Space Recycling. Today’s media event included Marlies players, team executives, 'Duke the Dog' the Marlies Mascot, and TDSB representatives in order to promote the team’s ‘Going Green’ initiative. The event took place at Second Street Junior Middle School in Toronto, in front of more than 300 students.

“The Marlies players and staff are to be commended for taking a leadership role to promote Public Space Recycling, and in protecting our environment. This is a major step by a professional sports club, building momentum in the community for recognition of these sorts of programs,” said Erich Genseberger, CEO of EcoMedia Direct.

“This proactive initiative taken by the Toronto Marlies clearly shows their commitment to the community and the environment, and we’re here today to communicate and reinforce the importance of recycling to the students,” said Craig Marwood, President of EcoMedia Direct.

“Our players are delighted to be here supporting this important environmental program. The team is off to a great start on the ice, and promoting recycling is one of our most important off-ice initiatives,” said Jim Edmands, Director of Business Operations for the Toronto Marlies Hockey Club.

“The RCO commends the TDSB, the Toronto Marlies and EcoMedia Direct for this interactive approach to Public Space Recycling at the elementary school level. I understand the students and staff at Second Street JMS are in the process of implementing an EcoSchool Recycling Program. Today’s event will help create increased awareness and participation in future recycling efforts, and the further minimization of solid waste materials away from landfills,” said Jo-Anne St. Godard, Executive Director, of the Recycling Council of Ontario.

EcoMedia Direct owns and operates the largest Public Space Recycling Program in the world. The Company has over 3,600 SilverBox Recycling Bins strategically deployed across Toronto, Markham, and the Toronto District School Board. Its "three stream" Recycling Bins have successfully diverted tens of thousands of recyclable materials away from landfills in the Toronto area since 1999.

For more information, please visit: Event Photos

Toronto Marlies Hockey Club:
www.torontomarlies.com

Toronto District School Board:
www.tdsb.on.ca

Recycling Council of Ontario:
www.rco.on.ca

Media Inquiries, or to arrange for an interview, contact:
Gary Dolson — Director of Public Relations
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 246
Toll Free: 1.888.592.2227 ext. 246
Cell: 416.436.7643
E: gdolson@eco-media.ca



November 26, 2007 — Teaming Up for the Environment
Toronto Marlies Hockey Club Visits Second Street Junior Middle School

Duke the Dog and the three Toronto Marlies players visited Second Street Junior Middle School to support ‘Going Green’ in partnership with EcoMedia Direct - the largest public space recycling program in the world. Students got a lesson about the importance of preserving the environment and learned ways in which they can reduce reuse and recycle in their own homes and classrooms.

“Take care of the earth, kids – it’s the only one we’ve got,” Toronto Marlies goaltender Scott Clemmensen told a gymnasium full of enthusiastic students. “We need to make sure that we leave it clean and healthy for future generations to come.”

A representative from the Recycling Council of Ontario (RCO) expanded upon that message. “This event will help create increased awareness and participation in future recycling efforts and the further minimization of solid waste materials away from landfills," said Jo-Anne St. Godard, Executive Director, of the Recycling Council of Ontario. St Godard went on to commend the TDSB, the Toronto Marlies and EcoMedia Direct for the interactive approach to Public Space Recycling at the elementary school level.

Students at the hockey-crazy school then took in a lesson on the ‘what goes where’ of recyclable items and enjoyed the experience of learning from some of their favourite athletes. But the most important lesson of the day was that kids, and role models, can make a difference.


November 16, 2007 — Flash Forward 2007 – Keepin’ Toronto Beautiful

The Magenta Foundation is delighted to participate in EcoMedia Direct Inc.’s ongoing campaign to beautify the streetscape by taking everyday public space recycling bins and wrapping them in art. From October to January, The Magenta Foundation will supply images from its third annual emerging photographers’ competition, Flash Forward 07 to adorn the city’s SilverBox® Recycling Bins.

Flash Forward is an annual juried competition showcasing the talent and promise of an exceptional group of photographers from Canada, the U.S. and U.K. This year Magenta is pleased to unveil, along with project sponsor EcoMedia Direct Inc., a curated outdoor art exhibition featuring photography by young Canadian artists included in this year’s competition.

Flash Forward 07 artists featured in this joint venture with EcoMedia Direct include: Jaime Campbell, Thomas Brown, Adrian Fish, Jeff Harris, Adam Harrison, Eamon Mac Mahon, Rob McInnis, Birthe Piontek, Anthony Pileggi, Joanna Warwick, Finn O’Hara, Nik Mirus, Jesse Chehak, Scott Conarroe, Christopher LaMarca, Adam Rankin, Maxine Beuret and Andrew Sewell.

Please see the letter sent to EcoMedia Direct Inc. by Maryann Camilleri, President of The Magenta Foundation.

Magenta Foundation letter 

For more information please visit the link:  Flash Flash Forward 2007


November 10, 2007 — Pink recycling bins turn trash into treasure

Containers use art, colour to attract litterbugs and clean up Toronto’s streets

By Erika Hogerwaard

Filed November 10, 2007, from the HP Science and Technology Centre

A Toronto-based outdoor media company is collaborating with a local art foundation to clean up the city and turn trash into treasure.

EcoMedia Direct and the Magenta Foundation are working together to turn recycling into a work of art in Toronto’s financial district and eventually—they hope—many other locations throughout the GTA.

On Oct. 4, the companies unveiled their take on creative and environmentally conscious advertising. Called the Flash Forward program, EcoMedia is using photographs entered into the Magenta Foundation’s photography contest of the same name to decorate fuchsia-coloured recycling bins.

"It’s not a regular old garbage can, it’s a recycling container people don’t mind using. They’re going to be thinking twice before they throw anything on the floor," said Erich Genseberger, CEO of EcoMedia Direct.

While the colourful bins premiered in a month when many are already "thinking pink" for breast cancer awareness, the Magenta Foundation chose to use pink bins to represent their company’s moniker. The companies intend to attract attention to recycling by offering a clean, accessible and aesthetically pleasing alternative to littering or traditional trash cans.

"We want to make sure the public wants to use them," Genseberger said. "We’re diverting recyclables from landfills and I think that’s a huge success for everybody. We know about landfills and how disliked and bad they are and we can honestly say we’re part of making sure that diversion is happening."

The Magenta Foundation’s Flash Forward photography competition receives hundreds of entries from photographers in Canada, the US and Europe. According to Magenta’s MaryAnn Camilleri, the photographs displayed on the bins had to fulfil a number of criteria before they were chosen.

Camilleri said the bins are as much about saving the environment as promoting home-grown artists—which is why the bins feature only Canadian and American submissions to Flash Forward, despite the international nature of the competition.

This is just catering to sponsors and corporate, as you usually do," said Camilleri, who was responsible for selecting which artwork would be featured on the bins. "But if they would give me another 20 bins I would fill them up in a second with everybody’s work."

Genseberger says it is also important the bins fit into their surroundings, show photographs with universal appeal, and don’t display images that some may find distasteful.

"People cannot be against it, it has to be photography suitable for all ages," Genseberger said. "We like to have landscapes and modern photography which fits into the city, and nobody can say ’Oh, it’s against our religion, it’s against our race.’ They have to be completely neutral so that nobody is offended by it."

So what is the rationale behind putting professional photography on recycling bins? Is there a way to make recycling and garbage collection beautiful enough to deter litterbugs in the city? Reps from both EcoMedia and Magenta believe it’s possible.

I think from our side it is a nice addition to Toronto, we’re definitely doing our part to beautify the landscape," Genseberger said. "It’s not a regular old garbage can, it’s a recycling container people don’t mind using. They’re going to be thinking twice before they throw anything on the floor, it’s not like you don’t want to go to it because it’s dirty or it’s not been cleaned."

For Camilleri, the bins represent an excellent opportunity to take care of Toronto’s litter while exposing passersby to interesting artwork produced by up-and-coming Canadian talent.

"I would also like to just expand it so that Toronto has a huge amount of our recycle bins covered in art," Camilleri said. "It’s a great way of introducing art into the city and beautifying the city. My interest isn’t just with Flash Forward, it’s with art in general."

In addition to enthusiasm from the corporate side, the artists displayed on the bins are "tickled pink" about the opportunity, Camilleri says.

"They were thrilled to be asked, thrilled to be included. Photographers on this level don’t get this opportunity or this exposure," she said. "I would never have put them on recycling bins if I thought they were going to look horrible. They trust me 100 per cent and all of them are so excited."

The Flash Forward bins will be on display until only January but EcoMedia and Magenta feel the chances for the project’s expansion are "great." Both groups hope to take the project to the streets of New York as soon as the necessary permits are obtained.

For now, the bright pink bins are doing their part to brighten up Toronto. According to Genseberger, they’re diverting eight tonnes of recyclables from landfills each day and that’s a beautiful thing.

"I’m an environmentalist myself, not a tree hugger, but I do believe in preserving our environment for the people after us, our children," he said. "This is just a little way for we as a community to do our part."


October 19, 2007 — RCO Award recognizes well-known Canadian Artist David Arathoon and EcoMedia Direct Inc.

"RCO Award Winners Enjoy The Moment ... In photo from l - r: Canadian Artist David Arathoon holds the RCO Award presented by Jo-Anne St. Godard, Executive Director, Recycling Council of Ontario; Erich Gensberger, CEO of EcoMedia Direct; and Craig Marwood, President of EcoMedia Direct, share the RCO honours."

Toronto, Ontario – The Recycling Council of Ontario last night handed out its 2007 Ontario Waste Minimization Awards and well-known Canadian Artist David Arathoon teamed up with EcoMedia Direct Inc. to share the spotlight and win an award in the category of “Visual Arts, Sculpture and Arts Installation” through a new Street Art Sponsorship Program, featuring Arathoon’s paintings on the company’s SilverBox® Public Space Recycling Bins in Toronto.

The EcoMedia Direct Street Art Sponsorship Program was officially launched to the public on June 27th, and when David Arathoon was asked to participate in the program in order to promote Public Space Recycling and street level art, he readily agreed to lend his artwork for the purpose of “communicating an environmental message of social consciousness, and to further beautify the Toronto city streetscape.”

“David has put in countless hours to help promote this new and innovative program, from a national television appearance to several media photo opportunities, to pioneering a Public Space Recycling and Street Art Program, which is directly benefiting other artists,” said Erich Genseberger, CEO of EcoMedia Direct .

“As we move forward with sponsors like Martinrea International, who have stepped forward to underwrite 80 new Street Art Recycling Bins, to further grow and develop our Street Art Program, David will continue to be recognized as a first, and a leader in promoting art and recycling. We are encouraging other sponsors to also step forward to promote their involvement in art and recycling, and improve our environment,” said Genseberger.

“Congratulations go out to David, one of Canada’s truly gifted artists. We would like to thank him for sharing our vision and helping to marry the beauty of his artwork with the utility of our Public Space Recycling program. The citizens of Toronto can be proud of their efforts to support the environment and proud of the artists who live here and are helping to beautify our public spaces. This RCO recognition supports our decision to promote and recognize local artists on our SilverBox® Public Space Recycling Bins,” said Craig Marwood, President of EcoMedia Direct.

“The RCO, now in its 29th year of operation, developed the Awards Program eight years ago to recognize individuals and companies who demonstrate leadership in all areas of recycling. This year, we had 78 entries. We commend David Arathoon and EcoMedia Direct for teaming up to support waste diversion through this Street Art Program. Both have demonstrated leadership in providing Public Space Recycling, the beautification of the City’s streets, and to raising awareness with this innovative program. The judges recognized the strong artistic talent of David Arathoon, combined with the innovative approach of EcoMedia Direct,” said Jo-Anne St. Godard, Executive Director of the Recycling Council of Ontario.

“This award is very meaningful to me, and I have a great spot for it on the wall at my art studio. I would like to thank the EcoMedia Direct team for inviting me to participate in such a worthwhile and forward-thinking program which combines the beauty of art and, at the same time, promotes recycling to protect the environment,” said Arathoon.

EcoMedia Direct owns and operates the largest Public Space Recycling Program in the world. The Company has over 3,600 SilverBox® Recycling Bins strategically deployed across Toronto, Markham, and the Toronto District School Board. EcoMedia Direct’s "three stream" SilverBox units have successfully diverted tens of thousands of tons of recyclable solid waste materials away from landfill since 1999.


October 4, 2007 — Flash Forward 07 Program hits the streets in Toronto...

Flash Forward 07 was officially launched last week at the corner of Bay and Wellington in Toronto, featuring the new Martinrea International Inc. - sponsored SilverBox® Public Space Street Art Recycling Bins owned and operated by EcoMedia Direct Incorporated. This new program, featuring the photos of professional photographers from Canada, the U.S., and the U.K., on bright magenta-coloured Recycling Bins, can be seen throughout the City's financial district for the next four months. Its purpose is to promote art and recycling, and to beautify the City's streets. Pictured here at the media  launch are, from   l-r: Craig Marwood, President of EcoMedia Direct Inc., Maryann Camilleri, President, Magenta Foundation, Doug Wallace, Board Member, Magenta Foundation, John Petcoff, owner, Lennox Contemporary Gallery, Johanna Warwick, one of the featured photographers, and Erich Genseberger, CEO of EcoMedia Direct Inc.

The program runs in conjunction with Flash Forward 07, where visitors are invited to attend Lennox Contemporary Oct. 4 - Oct. 21st, on 12 Ossington Avenue to view a wide selection of beautiful photography. The Flash Forward 07 program opens in New York City, November 29th - December 22nd, 2007.


October 3, 2007 — Martinrea International Inc. underwrites major Street Art Program with EcoMedia Direct

Toronto, /CNW/ – EcoMedia Direct Incorporated today announced that Martinrea International Inc., a major global automotive supplier based in Vaughan, Ontario, has sponsored 80 SilverBox® Public Space Recycling™ Street Art units, to demonstrate its commitment to protecting the environment, and be a part of the beautification of the City of Toronto.

“We consider this multi-year sponsorship commitment as a major milestone, and a step towards our continuous efforts to improve the landscape of our city,” said Erich Genseberger, CEO of EcoMedia Direct.

This initiative clearly establishes that we are not just an ordinary outdoor media company but, even more so, that we are focused on environmental protection as well as providing an essential service to the City of Toronto and its citizens. EcoMedia Direct has emerged and taken its multi-year agreement with The City of Toronto very seriously,” Genseberger said.

According to Fred Jaekel, CEO of Martinrea International, “Part of our company culture is to be continuously evolving with new programs and leading-edge products, as well as always keeping the positive impact of the environment as one of our top priorities.”

Rob Wildeboer, Chairman of Martinrea International added, “We believe this program is money well invested since this underlines our commitment to protect the environment for our employees, our customers and our investors. Our City has been good to us, and it is important to give back to our community. We certainly hope that by taking a leadership role in the Street Art Recycling Bin Program to beautify our streets and protect the environment that we will serve as an example for other large corporations to follow and get involved in this important, and very much needed, eco-friendly program.”

“The RCO commends EcoMedia Direct for integrating environmental benefits through this Street Art Program. The investment made by both of these companies demonstrates their leadership in providing Public Space Recycling, the beautification of the City’s streets, and to raising awareness with this innovative program. With this major announcement with Martinrea International, the program has been elevated to a whole new level – we applaud the combined efforts of EcoMedia Direct and Martinrea,” said Jo-Anne St.Godard, Executive Director of the Recycling Council of Ontario.

EcoMedia Direct owns and operates the largest Public Space Recycling Program in the world. The Company has over 3,600 SilverBox® Recycling Bins strategically deployed across Toronto, Markham, and the Toronto District School Board. EcoMedia Direct’s "three stream" SilverBox units have successfully diverted thousands of tons of recyclable solid waste materials away from landfill since 1999.


October 3, 2007 — EcoMedia receives letter from City of Toronto...

Please see the letter which confirms that the City's agreement with EcoMedia for the placement/maintenance of litter/recycling bins with advertising remains in effect until October 14, 2009.

City of Toronto Agreement  

September 8, 2007 — Record Attendance at 2007 Southside Shuffle Blues & Jazz Festival...

At left, Erich Genseberger, CEO of EcoMedia Direct is joined by the City of Mississauga Mayor Hazel McCallion, and Craig Marwood, President of EcoMedia Direct for a photo, after the Mayor stopped by to view the company's new Street Art Public Space Recycling Bin sponsored by Canon Canada. EcoMedia Direct placed the Street Art Recycling Bin on Lakeshore Road in Port Credit as part of the 9th Annual Southside Shuffle Blues & Jazz Festival, September 7-9, attracting over 80,000 people during the popular three-day event. EcoMedia also supplied 22 Public Space SilverBox® Recycling Bins on the streets where the Festival was held, and throughout Memorial Park's Vendor Village, Mainstage and Southstage." The EcoMedia Direct Street Art Recycling Bin, shown here, features the paintings of Toronto-based artist David Arathoon.


August 29, 2007 — Street Art™ in Caledon...

Craig Marwood, President of EcoMedia Direct Inc., Mark Pavilons, Editor of the Caledon Citizen, Caledon Mayor Marolyn Morrison, and well-known Canadian Artist David Arathoon. Pavilons, of Caledon, was selected from more than 160 names entered in the EcoMedia Direct online draw to win an original oil painting (Pines on the Ridge) by David Arathoon, as part of the EcoMedia Direct Street Art™ Program. The program was launched in Toronto during the summer to communicate the importance of art and recycling in public spaces. Erich Genseberger, EcoMedia Direct CEO, expects more than 100 Street Art Recycling Bins on the streets by year-end to further beautify the city's streetscape and revitalize the company's SilverBox® Recycling Program in Toronto. The Recycling Bin, pictured here, features the paintings of Toronto-based artist Arathoon. EcoMedia Direct, owned and operated by two Caledon residents, hopes to make Caledon even cleaner with their SilverBox® Public Space Recycling bins and talks are under way with the Town of Caledon.


August 22, 2007 — Promoting The Art of Recycling...

A green idea for a red-hot weekend ... Organizers of Port Credit's Southside Shuffle Blues & Jass Festival, coming up from September 7 to 9, are in negotiations with EcoMedia Direct, the company behind the unique Street Art recycling bin seen above.

The idea is to provide an important recycling service to the public while promoting event sponsors and featuring the work of the local artist. Pictured above, from left to right, are Diane GOldsmith, Southside Shuffle public relations, Gary Dolson, EcoMedia Direct public relations, Ricardo Vera, director of IT and inventory for EcoMedia Direct, and Erich Genseberger, CEO of EcoMedia Direct. The EcoMedia Direct Street Art Recycling Bin, shown here, features the paintings of Toronto-based artist David Arathoon.


Party in the Park in Mimico...

Minister of Environment, The Honourable Laurel Broten, takes time during her busy summer schedule to attend Party in the Park in Mimico, and stops along the way to look at the new Street Art Recycling Bin, while Erich Genseberger CEO of EcoMedia Direct (far right) explains details of the new program, and the importance of combining art and recycling to beautify the streetscape of Toronto. The Minister's Assistant (far left) and Craig Marwood, President of EcoMedia Direct, also discuss the new Street Art program, during the popular community event. The first EcoMedia Direct Street Art Recycling Bin, shown here, features the paintings of Toronto-based artist David Arathoon.


EcoMedia Direct CEO presents Street Art Recycling Bin to Canon Canada...

Erich Genseberger, CEO,(left) during the first-ever official presentation of EcoMedia Direct's new Street Art Program Recycling Bin with Wayne Doyle, Senior Manager of Corporate Communications for Canon Canada Inc. The Street Art™ Program was launched in Toronto last month to communicate the importance of Art and Recycling in public spaces. Genseberger expects EcoMedia Direct to have more than 100 Street Art Recycling Bins on the streets by year-end to further beautify the city's streetscape and revitalize the company's SilverBox® Recycling Program in Toronto. The Recycling Bin, pictured here, features the paintings of Toronto-based Canadian Artist David Arathoon.


Party in the Park...

Pastor Jim Sanderson thanks the EcoMedia team... view letter

Councillor Mark Grimes of the City of Toronto randomly selects the winner of the Original Art Online eco-media Draw and the winner is Mark Pavilons from Caledon, Ontario, while Craig Marwood, President of EcoMedia {l} and Erich Genseberger {r} CEO, look on.


EcoMedia Direct Street Art Online Contest begins ...

Erich Genseberger CEO of EcoMedia Direct (left), is joined by Susan Ritcey, Publisher, Canadian Printer Magazine; Diane Blackburn, Events Manager, Recycling Council of Ontario; Canadian Artist David Arathoon; and Jo-Anne St.Godard, Executive Director, Recycling Council of Ontario, during the launch of the company's Street Art™ Sponsorship Program. The Public Space SilverBox® Recycling Bin, featuring Arathoon's artwork, was introduced this week in Toronto at the company's first-ever media event. A Street Art Online Draw was also announced giving the public a chance to win one of Arathoon's original paintings. Draw details are available by visiting: www.eco-media.ca/cityart.


June 27th 2007 — EcoMedia Direct Street Art™ Program launched; new website contest kicks off …

Toronto, Ontario, June 27, 2007 -- EcoMedia Direct Incorporated, which owns and operates the world’s largest Public Space Recycling™ Program, today announced the international premiere of the EcoMedia Direct Street Art Sponsorship Program featuring the paintings of Toronto-based Canadian Artist David Arathoon on the company's well-known Public Space SilverBox® Recycling Bins.

According to Erich Genseberger, CEO of EcoMedia Direct, “we are breaking new ground in Public Space Recycling by introducing a program at our first-ever Media Event to raise awareness, and provide potential sponsors with a new eco-friendly venue that demonstrates their social responsibility. We are launching this program in order to communicate the importance of Art and Recycling in public spaces. It is one of the cornerstones of civic responsibility. We are also supporting our continuous efforts to revitalize our SilverBox Recycling Program in Toronto."

"We think this Street Art Program truly enhances the appearance of our SilverBox Recycling Bins. Now the public has the opportunity to enjoy the brilliant work of Artist David Arathoon, as we strive to further enhance the beauty of Toronto's urban landscape. While we are going to let the sponsors plan their own announcements on this program, we have already received plenty of interest to tie Art in with our Recycling Initiative, as we all strive to improve the appearance of our city."

According to Craig Marwood, President of EcoMedia Direct, "we see the potential for this initiative to expand into a full-blown Public Space Street Art Display Program. This will include other modes of Art created largely by Toronto and GTA-based artists who will be given the opportunity to showcase their Art on our widespread SilverBox Recycling Bins. It provides our sponsors with the opportunity to support the environment and, at the same time, recognize the vibrancy of our local arts community. As a result, Toronto will be a cleaner and more beautiful city."

”We selected David Arathoon to help us roll out this unique program because he is a very accomplished Canadian Artist who is recognized for his talent, dedication and professionalism, and his special fund-raising efforts with his original art and limited edition prints,” said Genseberger.

"We are launching a month-long online campaign to raise awareness among Torontonians and visitors to our city about our Street Art Sponsorship Program,” Genseberger said. “Visitors to our site — www.eco-media.ca/cityart — will able to learn about our local artists, view art samples, find locations where the Street Art SilverBox Recycle Bins are featured, and enter to win an original piece of framed art by David Arathoon.”

"The winner will be randomly selected on Toronto's Civic Holiday, August 6, 2007, and the winning name will be posted on the eco-media.ca site."

According to Artist David Arathoon, “it is my great pleasure to be working along with EcoMedia in their latest efforts to beautify the city and bring the public this outdoor art exhibition. I have spent many years donating art, and ideas, and raising funds to help improve the quality of life for many; I see this project an important extension of what I have been doing with my paintings."

"I am delighted and honoured to be selected to represent EcoMedia Direct and their Street Art Program in the City of Toronto,” said Arathoon.

“Recovering recycleable materials that are commonly found in public spaces is vital to improving Ontario’s overall waste diversion and litter reduction,” says Jo-Anne St. Godard, Executive Director of the Recycling Council of Ontario. “Not only have our partners at EcoMedia Direct provided a convenient and effective way of facilitating public space recycling, they have found an innovative way of promoting Ontario’s artists while doing it.”

David Arathoon Artist's Website:
www.davidarathoonstudio.com

Recycling Council of Ontario:
www.rco.on.ca

**Photos are available upon request.

Media Inquiries, or to arrange for an interview, contact:
Gary Dolson — Director of Public Relations
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 246
Toll Free: 1.888.592.2227 ext. 246
Cell: 416.436.7643
E: gdolson@eco-media.ca


June 27th 2007 — EcoMedia Street Art™ Sponsorship Program - Media Event

Details:

  • Wednesday June 27, 2007
  • Sheraton Centre Hotel - Waterfall Gardens Area – Toronto (123 Queen St. West)
  • 9:30 a.m.  -  Welcome Guests and Members of the Media
  • 10:00 a.m. -  Formal Introductions and Speeches
  • 11:00 a.m. -  Photo Opportunities with New EcoMedia Direct Public Space SilverBox® Recycling Bins
  • 11:30 a.m. -  End of program.

If you are planning to attend, you must R.S.V.P. by Tuesday June 26, 2007.

Please R.S.V.P. via Email Only to: marketing@eco-media.ca, and include your name, affiliation, and contact number.


EcoMedia Direct boosts recycling SilverBox® initiatives; new eco-media.ca site launched

Toronto, Ontario, June 8, 2007 -- EcoMedia Direct Incorporated, which owns and operates the world’s largest Public Space Recycling Program, today officially announced the launch of its eco-media.ca website.

According to Erich Genseberger, CEO of EcoMedia Direct, "our popular SilverBox Recycling Program, combined with the company’s new online presence, will serve as foundations for future growth as we move forward into markets throughout Canada, the U.S. and Overseas."

"We are an outdoor advertising company providing an important recycling service to the public, and we work closely with advertisers promoting their brands on our distinctive SilverBox units. EcoMedia’s focus is on the environment, as well as outdoor media opportunities for our customers."

Genseberger, a former senior automotive executive, assembled a strong management team to restructure Eucan Urban Equipment of Canada which was acquired earlier this year. "In order to reflect its new image as an eco-friendly public space advertising company, Eucan was renamed EcoMedia Direct Incorporated. "We have senior executives with international experience in Sales, Marketing, Finance and Operations, to elevate EcoMedia to new heights. At present, we manage the highly-visible SilverBox Public Space Recycling Program in municipalities throughout Ontario, and work in conjunction with all the stakeholders in these municipalities, including the City of Toronto."

"Having such a strong and experienced team in place will enable us to pursue an aggressive growth strategy. At the same time, we are working to re-establish the company and revitalize our existing recycling unit inventory within our current territories. Going forward, we will focus on expanding our Public Space Recycling Program efforts in Canada, the U.S. and International markets," said Genseberger.

"EcoMedia is communicating with new municipalities to adopt our programs within their boundaries. In fact, we are currently in discussions with several major U.S. cities to implement the SilverBox Public Space Recycling Program which has achieved a substantial level of success — thanks, in large part, to the people and the City of Toronto. It is an important solid waste diversion process, with extremely positive results."

"We are also looking for strategic public and private partnerships which will complement their organizations and businesses, and, in turn, assist us to grow market share. We have a real belief in preserving the environment, and EcoMedia provides an excellent opportunity for our customers and partners to make a contribution to the general public and the environment itself," Genseberger said.

"Beyond our current product offering, we are planning to launch exciting new products in the future, designed to enhance different aspects of recycling. Combined with outdoor advertising, these recycling products will nicely blend into the unique landscapes of different cities which adopt our programs."

"Now that the Blue Box Recycling Program is firmly entrenched as a practice in peoples’ homes in many municipalities throughout Ontario, and, in fact, Canada, we have made it possible for people in Toronto, Markham, and the Toronto District School Board to continue their recycling habits when they are out-of-home," said Craig Marwood, President of EcoMedia Direct. "Our program allows people to continuously, and not selectively, recycle. This is what is so positive for the environment."

"Our new eco-media.ca website is a tool to create awareness for the public, and for our customers to obtain online information, 24/7, about the products we offer. We want to be known as ‘the environmentally-friendly media company’. We are not just another outdoor advertising company — we provide quantifiable benefits to the public and the environment."

Genseberger echoes Marwood’s comments, adding he believes EcoMedia is now positioned to make a much broader positive environmental impact, saying "we are committed to further grow our leadership position and Public Space Recycling Programs. We are excited about where we are going, and we look forward to developing new relationships with responsible municipalities, while at the same time, aggressively moving into new corporate and commercial spaces to promote the combined benefits of recycling and advertising."

"EcoMedia will host a Media Event on Wednesday June 27, 2007, in Toronto. Further details will be posted on eco-media.ca on June 15, 2007, and we are inviting those interested in joining us as we unveil one of our exciting new programs."

**Photos and a hi-res graphic are available upon request.

Media Inquiries, or to arrange for an interview, contact:
Gary Dolson — Director of Public Relations
EcoMedia Direct Inc.
Tel: 416.259.3200 ext. 246
Toll Free: 1.888.592.2227 ext. 246
Cell: 416.436.7643
E: gdolson@eco-media.ca


April 2007 — Town of Markham renews agreement

EcoMedia Direct was recently awarded a five-year contract extension to supply the Public Space Recycling Program in the Town of Markham, Ontario Canada.


February 2007 — City of Toronto Council votes in favour of EcoMedia Direct assuming SilverBox contract...

City Councillors approved the recommendations of the Solid Waste Management Department and the Public Works Committee to allow EcoMedia Direct to Continue operating Toronto’s SilverBox Public Space Recycling Program.


January 17, 2007 — City of Toronto Public Works Committee unanimous decision

All six members of the Public Works Committee voted in favour of allowing EcoMedia Direct to continue operating Toronto’s SilverBox Public Space Recycling Program.


January 1, 2007 — Eucan Urban Equipment of Canada was acquired...

Erich Genseberger, CEO of EcoMedia Direct said, "In order to reflect its new image as an eco-friendly public space advertising company, Eucan was renamed EcoMedia Direct Incorporated."


August 2006 — Toronto District School Board renews SilverBox® Units for Schools and Centres...

SilverBox® units have been in operation in schools since 2002, and will continue to operate and expand within the school system through 2017.